The Laws of Subtraction:
Recently there has been a large influx of people asking me, "How do I become more sustainable?" Such peculiar words: "sustain" and "able". Are we able to sustain ourselves? As a consumer (like most of you reading this newsletter), an alchemist and a designer, I often refer to "the laws of subtraction" when making decisions. When you look at most of the problems we are trying to solve, most of them can be traced back to their roots of over-abundance. We drive too much, we spend too much, we eat too much, and we even talk too much. On the other hand, you never hear anybody say you "love too much" or you "listen too much". Wouldn't that be nice? I'd retire if that happened. So in the end you could spend the rest of your lives in the eco-rabbit hole that I live in, constantly searching for the next big solution, or you could live by one simple rule: buy less, love more. Think of all wrapping paper and ribbons you'll save. True love is always beautifully packaged.
All my love to you and yours,
Joshua Onysko Founder & CEO Pangea Organics